Via Scientific Website
Via Scientific’s Foundry platform radically simplifies enterprise scale multi-omics and analytics, freeing scientists, computational biologists and bioinformaticians to focus on their science rather than writing code.
Homepage
More pages
Mobile
Styles
Illustrations
Use cases
Features & Benefits
Technical Diagram
The Process
Business Need
Via Scientific wanted to inject some humanity and emotion into the messaging around their highly technical and scientific platform.
Via Scientific wanted to inject some humanity and emotion into the messaging around their highly technical and scientific platform.
Challenge
The new website needed to appeal to both the scientific community and the decision makers which are often different personas.
The new website needed to appeal to both the scientific community and the decision makers which are often different personas.
Outcomes
The updated messaging, more approachable refreshed brand, and new illustration style was all applied to a brand new website.
The updated messaging, more approachable refreshed brand, and new illustration style was all applied to a brand new website.
Project Details
Timeline
2024
2024
Role
Brand strategy, creative strategy, creative direction, copywriter, web designer, web developer
Brand strategy, creative strategy, creative direction, copywriter, web designer, web developer