"Return On Life" Campaign
Technogym is a world leader in the design of fitness equipment for fitness facilities, hotels, spas, rehabilitation centers, corporate gyms, universities, professional sports facilities, private homes, and beyond.
Handout
Microsite
Videos
The Process
Business Need
TechnoGym wanted to increase brand awareness and attract new customers to use their equipment at home and in their gyms.
TechnoGym wanted to increase brand awareness and attract new customers to use their equipment at home and in their gyms.
Challenge
TechnoGym is an elite product for elite society. They are expensive and out of reach of most people. We needed to appear where the rich and powerful where they already spent their time.
TechnoGym is an elite product for elite society. They are expensive and out of reach of most people. We needed to appear where the rich and powerful where they already spent their time.
Outcomes
The "Return On Life" campaign invited the elite of life to an exclusive on-site event where they could learn from the best and rub shoulders with the wealthy. The events were well attended and brand awareness increased.
The "Return On Life" campaign invited the elite of life to an exclusive on-site event where they could learn from the best and rub shoulders with the wealthy. The events were well attended and brand awareness increased.
Project Details
Timeline
2012
2012
Role & Responsibilities
Creative director, graphic designer, web designer, copywriter, and video editing.
Creative director, graphic designer, web designer, copywriter, and video editing.