Nexosis – Branding & UX
Nexosis, acquired by DataRobot, was a developer first company that offered a machine learning API to empower developers to include machine learning in their applications.
Handout
Explainer handout to illustrate code simplicity
Tech stack diagram
Public Website
API Documentation Website
Everything you need to know to use the Nexosis Machine Learning API
API Dashboard
Dashboard to review and interact with API
API Tutorial
Walkthrough on key concepts and how to use the API
The Process
Business Need
Nexosis needed a cohesive brand that tied its capabilities and offerings to its target user base: developers.
Nexosis needed a cohesive brand that tied its capabilities and offerings to its target user base: developers.
Challenge
The largest problem with the early AI space was that it could do so much that it was difficult for te user to figure out what to do with it.
The largest problem with the early AI space was that it could do so much that it was difficult for te user to figure out what to do with it.
Outcomes
By showing code simplicity, use cases, dashboards, and a UI interface developers were able to start brainstorming what they could do with a lower load and time to POC. The rest of Nexosis' branding and marketing was positioned to help get developers going to their first concept and begin the iteration cycle.
By showing code simplicity, use cases, dashboards, and a UI interface developers were able to start brainstorming what they could do with a lower load and time to POC. The rest of Nexosis' branding and marketing was positioned to help get developers going to their first concept and begin the iteration cycle.
Project Details
Timeline
2016-2018
2016-2018
Roles
Creative director, art director, graphic designer, web designer, web developer, copywriter, and other duties as assigned.
Creative director, art director, graphic designer, web designer, web developer, copywriter, and other duties as assigned.