DataRobot Creative Samples
DataRobot was entering a time of hyper growth but their visual identity was scattered and inconsistent with each designer having their own take on the brand. My task was to create brand guidelines and standardize the various design elements and patterns.
Website
eBooks and Executive Overviews
Data sheets, case studies, and infographics
White papers
Banner ads
Event elements
The Process
Business Need
DataRobot had been experiencing hypgrowth and all the pains that come with it. From a design perspective, their brand was fractured with only loose guidelines that were followed as best as each designer understood.
DataRobot had been experiencing hypgrowth and all the pains that come with it. From a design perspective, their brand was fractured with only loose guidelines that were followed as best as each designer understood.
Goal
DataRobot needed a single brand experience across their multitude of channels.
DataRobot needed a single brand experience across their multitude of channels.
Challenge
The biggest challenge was how much DataRobot employees loved their brand… and doing whatever they wanted with it. To keep this enthusiasm while minimizing the chaos, the brand guidelines needed to be clear yet flexible.
The biggest challenge was how much DataRobot employees loved their brand… and doing whatever they wanted with it. To keep this enthusiasm while minimizing the chaos, the brand guidelines needed to be clear yet flexible.
Outcomes
Over the course of six months, all brand touch points were reviewed and evaluated. The brand refresh involved consolidating and unifying the best of what was in use already while finessing the experience and establishing clear guidelines that were implemented across the company. The final deliverables included brand guidelines, templates, and asset libraries.
Over the course of six months, all brand touch points were reviewed and evaluated. The brand refresh involved consolidating and unifying the best of what was in use already while finessing the experience and establishing clear guidelines that were implemented across the company. The final deliverables included brand guidelines, templates, and asset libraries.
Project Details
Timeline
2018
2018
Role
Creative director, brand strategy, creative strategy
Creative director, brand strategy, creative strategy
Team
Web designers: Oleg Kamets, Max Samarets
Graphic designers: Gala Butovych, Ira Dmytrenko
Web designers: Oleg Kamets, Max Samarets
Graphic designers: Gala Butovych, Ira Dmytrenko