CSCU Campaigns
Card Services for Credit Unions (CSCU) does exactly what their name says for credit union members.
Brand Ads
This campaign highlighted the relationship between the credit union and their members while showcasing how CSCU enhanced that relationship.
Ditch the Debt
Balance transfer campaign including posters, flyers, mailers, and more.
Mobile Banking Education Guide
Infographic driven collateral to show the need to adopt mobile banking.
Table Tents
Table tent for credit union branches to engage with their members in the banking office.
Brand Video
Emotive video showcasing what CSCU does for members.
The Process
Business Need
CSCU (Card Services for Credit Unions) needed to meet the needs of their customer base who in turn had to meet the needs of their members. And all of this needed to be communicated in a way that resonated with both personas.
CSCU (Card Services for Credit Unions) needed to meet the needs of their customer base who in turn had to meet the needs of their members. And all of this needed to be communicated in a way that resonated with both personas.
Goal
Create multiple campaigns focused on either specific services or on the breadth of credit union members.
Create multiple campaigns focused on either specific services or on the breadth of credit union members.
Challenge
Appealing to two audiences is complex..
Appealing to two audiences is complex..
Outcomes
Each campaign helped CSCU meet their stated goals and saw greater adoption among member credit unions ELEVATEthinking also won an Addy Award for Direct Marketing/B-to-B or Consumer.
Each campaign helped CSCU meet their stated goals and saw greater adoption among member credit unions ELEVATEthinking also won an Addy Award for Direct Marketing/B-to-B or Consumer.
Project Details
Timeline
2011
2011
Role & Responsibilities
Associate creative director, and copywriter
Associate creative director, and copywriter
Team
Andrew Fisher and Korey Ferguson: Graphic design
Jared Langston: Art Direction, Video production
Andrew Fisher and Korey Ferguson: Graphic design
Jared Langston: Art Direction, Video production