American Heart Association
Kid at Heart Ball – Save the Date Roll-fold
The Process
Business Need & Goal
The Columbus chapter of the American Heart Association needed a "save the date" mailer to alert their benefactors of the upcoming charity ball.
The Columbus chapter of the American Heart Association needed a "save the date" mailer to alert their benefactors of the upcoming charity ball.
Challenge
The main challenge was how to tease the theme and do a slow reveal to build while delivering a payoff for not giving all the information at once.
The main challenge was how to tease the theme and do a slow reveal to build while delivering a payoff for not giving all the information at once.
Outcomes
The design team decided a roll fold mailer would build anticipation as each roll revealed a little more about the event.
The design team decided a roll fold mailer would build anticipation as each roll revealed a little more about the event.
Project Details
Timeline
2011
2011
Role & Responsibilities
Associate creative director and copywriter
Associate creative director and copywriter
Team
Andrew Fisher: Graphic design
Andrew Fisher: Graphic design